Smokin' Bean Testimonial: Trident Honda

Trident Honda started their coffee to go journey selling a mere 40 cups on a good day with their previous supplier. Just over a year ago they upgraded their instore coffee offer to Smokin’ Bean; now the store showcases two of our bean to cup coffee machines selling more than double the cups. Richard Roberts, Managing Director at Trident says “Our cup sales have increased drastically, we are now selling triple figures daily!”

“It’s an ethically sustainable product and having compostable cups is superb! They’re ahead of the curve!”

As a Shell petrol station with a strong emphasis on sustainability, they wanted a new ethical coffee to go supplier for their forecourt store, which was why they chose Smokin’ Bean. “They’ve got an ethically sustainable product, having compostable cups is superb! They’re ahead of the curve!” says Richard. He also compliments the Smokin’ Bean approach, offering a traceable, sustainable and environmentally friendly product and brand. Triple certified coffee beans sourced solely through Fairtrade certified cooperatives in Mexico & Peru served in 100% ompostable to go cups? What more could you ask for!

testimonial richard roberts

“Upon signing the agreement, the free installation process was quick and easy” Richard says. With no upfront cost, you can start making profit immediately. The Smokin’ Bean coffee machine telemetry tells us how often the machines are cleaned to ensure maximum efficiency, as well as notifying us of any faults. Retailers like Richard can also benefit: “The machine telemetry tells us exactly where we are in terms of cup sales data”. This is easily shown by viewing a detailed dispense analysis. We have a full technical team to support, offering service 52 weeks per year to ensure our customers can offer the best quality coffee. “When we have an issue, engineers come out immediately, weekends included!”

Trident Garage also stock a range of Espresso Warehouse snacks in the purpose built add on, giving their customers a choice of sweet treats along with their delicious coffee. Next to our coffee machines is another modular piece of furniture which holds a microwave – food to go combo anyone? It’s great to re-heat instore food purchases and increase instore purchases.

“Our cup sales performance has been outstanding, selling over 30,000 Smokin’ Bean hot beverages this past year.”

At Smokin’ Bean we encourage retailers to use loyalty schemes. The Shell Go+ loyalty scheme enables members to get 10% off their Smokin’ Bean hot beverages in store.

Since Trident upgraded their coffee to go offer to Smokin’ Bean, their year on year sales revenue has grown over 70% (March 2019-2020) and Richard is thrilled: “Our cup sales performance has been outstanding, selling over 30,000 Smokin’ Bean hot beverages this past year.”

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